The Supply Shift – Launch Issue
Welcome to the Supply Shift!
The Changing Landscape of Commodity Sourcing
Today's market increasingly demands commodities that are high-quality (nutrient-dense), sustainably grown, and transparently sourced. Farmers and ranchers continue to produce better food and more of it. Companies are actively seeking trusted solutions that enable efficient, verifiable impact across the supply chain. Nutrax exists precisely for this shift.
The Problem: The Need for a New Approach
Current “sustainable” commodity sourcing, focused on carbon impact, faces challenges:
Carbon is complex and expensive to model
Supply chains are fluid, making current Scope 3 accounting methods complicated.
Lack of Transparency: Difficulty understanding and verifying claims.
Misaligned Incentives: Limited value for growers implementing regenerative practices & systems.
This approach isn't just inefficient—it's actually unsustainable and slowing progress. We don’t think carbon is irrelevant, but the vertical integration of MRV all the way from producer to end buyer isn’t working.
As farmers, ranchers and entrepreneurs, we believe culture and agriculture are inseparable and that agriculture is the single most important factor in human health. Carbon however, is just one way to accelerate change in agriculture. So is nutrient density. So is biodiversity. So is water conservation.
Accelerating change means understanding what matters most in a particular supply chain. Cover crops are tough up north. In the West, the average cow-calf herd is hundreds of animals, in the east, it’s more like dozens.
Farmers and ranchers seek flexibility & simplicity to participate in change.
Mid-stream ag seeks profitable solutions for their network and to grow their own business.
Corporate end-buyers seek to understand, unlock and strengthen their supply chain all while satisfying evolving consumer demand.
The Nutrax Approach
Nutrax offers an innovative platform connecting the supply chain to the impact that matters most to each stakeholder:
Producers: Access markets aligned specifically to your operation.
Ag Partners: Bring simple, holistic and ROI driven solutions to your producer network.
Technical Partners: Bring cutting-edge product, service and science solutions to millions of acres.
End Buyers (CPGs, Biofuels): Build resilience and access verified commodities with the claims that matter most to you. Whether its Scope 3 reductions, nutrient density, CI scores or practice claims, we can help.
Join the Shift
Many end-buyers along with millions of acres and livestock are already on board and ready to support the shift toward traceable and verified supply chains.
Ready to align sustainability, health and resilience? Connect with Nutrax Today
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